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  Education is the next Cyber Tsunami...

Quiz : Press Relations

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1. According to a study called The Media in Cyberspace, what is the number one source of stories for Journalists?
Press releases
Private sources
Web Sites

2. Most journalists read dozens of press releases a day and often prefer to receive them by email. According to technology journalist Ester Schindler, what should you never, never do when sending them email?
Call to verify that the press release was received.
Send a follow-up message with additional information.
Attach binary files and images.
Copy the editor of the magazine they write for.

3. Why are radio and TV stations generally enthusiastic to co-sponsoring community service and entertainment events?
Electronic media are required to provide public service programming as a condition of their license.
Such events generate publicity for them without impacting their advertising budgets.
In the case of entertainment events, they can negotiate a cut of the proceeds.
Such events allow them to report interesting news stories.

4. Journalists receive tens or hundreds of emails and faxes a day. What is one of the most frequent gripes that they have about PR people?
They call to ask if they received the release?
They send follow up mail with additional information?
They cite other publications that have covered the story?
They offer small gifts to influence journalists opinions?

5. Journalists are on tight schedules and appreciate PR people who are conscience of their time constraints. What is the typical lead time for a monthly newspaper?
1 to 2 weeks
2 to 4 weeks
1 to 2 months
2 to 4 months

6. Some scandal reporters use ambush reporting techniques such as asking people questions as they are leaving home or the office. What should you do in this circumstance?
Repeatedly answer "no comment".
Threaten to take legal action for harassment.
Ask the reporter politely to give you an alternative time and date.
Answer only questions that you are absolutely sure will no be used against you.

7. What are the classic editorial criteria for choosing which stories to cover?
Provocation, entertainment value, originality.
Relevance, timeliness, impact and novelty.
Sex, drugs, rock and roll.

8. What is one way to increase the chances of your press release being printed?
Consult the editorial calendar in advance.
Send a useful gadget with your URL written on it.
Call until you get through to the editor.
Mention the fact that you are thinking of advertising in the magazine.

9. According to Public Relations: Strategies & Tactics which of the following is NOT one of the best ways to attract publicity?
Tie in with news events of the day.
Conduct a poll or survey.
Issue a report.
Conduct a product comparison.

10. According to John Hewitt, it is a good idea to call in advance of sending a press release. What is a valid reason that he suggests using as a pretext for calling?
Asking whether the journalist prefers fax or email.
Asking what the magazine is interested in at the moment.
Telling them to pay close attention to your pending release.
Asking which is the appropriate journalist to send to.

Score =
Correct answers:

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